To be the world class Rare Earth products and technology company recognized for its ETHICS
ETHICS – Excellence, Trust, Honesty, Integrity, Creativity and Safety
- Develop game-changing rare earth technology and products vital to Clean Energy, High Tech, and Defense Applications for this and future generations;
- Be commercially sustainable, globally competitive, and environmentally superior;
- Act as a responsible steward of our rare earth resources; and
- Use our technology to improve the daily lives of people everywhere.